Articles & Guides

Trend Micro SafeSync Transforms Consumer Online Backup

Cliff Boodoosingh, OBR Editor on September 27, 2010
 
CUPERTINO, Calif., Sept. 27 /PRNewswire/ -- Trend Micro Incorporated (TSE:4704.to - News), a global leader in Internet content security, announced today the first standalone product resulting from its acquisition of humyo, a leading online storage and data synchronization company.

Trend Micro SafeSync is an easy-to-use, yet technically powerful solution that offers a secure personal cloud to individual consumers. It features automatic online backup and data synchronization of files to a secure online storage center across multiple computers and Internet-connected devices.  This results in superior organization of data and removes the manual effort of moving files from one PC to another, which is not only time-consuming but subject to data loss.  Using a Web browser, consumers can care for, access and share important files, anytime and anywhere. Optionally, customers can download a client software, which synchronizes files across all their computers and enables access to Trend Micro SafeSync through a virtual hard drive on their PC -- even when offline.

Impact of Trend Micro SafeSync

Regarded already as one of Europe's leading online backup solutions under the humyo name, Trend Micro SafeSync expands the company's security promise to consumers, by giving them secure online backup, recovery and continuous access. Analyst firm IDC has estimated that the Internet storage backup market will achieve an annual growth rate of over 33% from 2009 to 2011.

"Backup just got better.  Now you can sync your digital life in real time--simply and easily. Your pictures and files are immediately secured, and accessible from any device at your fingertips, any time," said Carol Carpenter, general manager, consumer and small business, Trend Micro. "Traditional online backup is a great insurance plan for your data, but you don't need to wait for a disaster in order to use it, because Trend Micro SafeSync redefines your digital life by automatically syncing your data to the Internet cloud with unparalleled protection."

Trend Micro began offering humyo services, with 10 GB secure online backup and sync and sharing features, on September 08 with its introduction of Trend Micro™ Titanium™ Maximum Security ($59.95 for 1 PC, $79.95 for 3 PCs) – which also includes antivirus, antispyware, spam blocking, Web threat protection, prevention of malicious downloads and detection and prevention of malicious links in emails or IMs, customizable parental controls, data theft prevention, and more.

The growth in Internet-connected mobile devices, including PCs, Macs, and smartphones, means people want access to what they want, at all times and on any device they use. Online storage with synchronization technology transforms the consumer's mindset to sync and share fluidly and daily. For example, it makes it easier for friends and family to share home videos and other media content, directly from a SafeSync account, without the hassle of downloads and bulky emails.

Using intuitive desktop software, Trend Micro SafeSync can continuously backup selected files and folders by instantly replicating any changes on a consumer's local machine.  Additional benefits for users of the service include easy data recovery, synchronization, speed and efficiency, security and more.

U.S. pricing and availability

Trend Micro SafeSync is available immediately in the U.S., U.K., Australia, New Zealand and other English-speaking countries and in France and Germany.  Initially, in the U.S. the product will only be available online at www.safesync.com at a retail price of USD$59.95, with a special promotion offer of unlimited gigabytes of storage space.  This promotion is for a limited time only.


About Trend Micro:

Trend Micro Incorporated, a global leader in Internet content security, focuses on securing the exchange of digital information for businesses and consumers. A pioneer and industry vanguard, Trend Micro is advancing integrated threat management technology to protect operational continuity, personal information, and property from malware, spam, data leaks and the newest Web threats. Visit TrendWatch at www.trendmicro.com/go/trendwatch to learn more about the latest threats. Trend Micro's flexible solutions, available in multiple form factors, are supported 24/7 by threat intelligence experts around the globe.  Many of these solutions are powered by the Trend Micro™ Smart Protection Network™ infrastructure, a next-generation cloud-client innovation that combines sophisticated cloud-based reputation technology, feedback loops, and the expertise of TrendLabs(SM) researchers to deliver real-time protection from emerging threats. A transnational company, with headquarters in Tokyo, Trend Micro's trusted security solutions are sold through its business partners worldwide. Please visit www.trendmicro.com.

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