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Online Storage & Backup Add Value to Broadband Service Provider Offerings

Cliff Boodoosingh on May 06, 2008
 
Broadband Service Providers Will See Customer Retention and $188 Million in Subscription Revenue in 2012 from Storage and Backup Services

DALLAS, May 6 /PRNewswire/ -- Online storage and backup services will spur revenue generation and customer retention over the next five years for U.S. service providers, bringing in more than 1.5 million subscribers, according to Parks Associates' Enabling Solutions for a Rich Broadband Experience.
These customers will pay a monthly storage and backup fee, in addition to their standard service subscriptions, generating an additional $188 million in service revenue by 2012.

"Online storage and backup services are great customer retention tools and upgrade incentives," said Yuanzhe (Michael) Cai, Director, Broadband and Gaming, Parks Associates. "They fit with broadband service providers' strategic advantages, complementing existing trust and billing relationships, network ownership, and guaranteed quality of service."

The report recommends that as broadband service providers reposition themselves as experience providers, they should introduce a variety of value-added services to strengthen customer relationships, increase ARPU, and showcase the benefits of high speed. Such value-added services include broadband entertainment, management and support, and control and monitoring services.

"Service providers need to offer a portfolio of new offerings to create meaningful revenue growth," said James Kuai, Research Analyst, Parks Associates. "BSPs need to experiment with different services and white-label solution providers."

For more information on Enabling Solutions for a Rich Broadband Experience, visit http://www.parksassociates.com/ or contact sales@parksassociates.com, 972-490-1113. Parks Associates analysts regularly comment on broadband strategies on the company's blog at http://parksassociates.blogspot.com/.

Michael Cai will discuss broadband service strategies in the session Solutions for Broadband Providers: Carriers as "Experience Providers," at the CONNECTIONS(TM) conference, June 24-26. For more information, visit http://www.connectionsconference.com/.

About Parks Associates

Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start-ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

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