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Online Backup Leader, NovaStor Unveils New USB Flash Drive Software

Cliff Boodoosingh on January 11, 2008
 
NovaStor Announces NovaStor Lost&Found, Data Availability Software, for USB Flash Drives

(pressebox) LAS VEGAS NV / USA, 10.01.2008 - NovaStor, a leading provider of software solutions for data availability and protection today announced its new USB flash drive data availability software, NovaStor Lost&Found, aimed at USB flash drive manufacturers. Further product information is available at http://www.novastor.com/lost-and-found/.

NovaStor Lost&Found is essential for anyone carrying a USB flash drive. Hundreds of Millions of these handy storage devices are in the hands of users worldwide, and every day thousands of them are lost. Is the data gone forever? Not if the user has NovaStor Lost&Found. When plugged into the host computer, Lost&Found automatically saves the data on the drive to just about any online storage account, including Amazon S3 offered by Amazon Web Services. If the drive should be lost or stolen, the data can be restored instantly to a new drive by simply connecting the new drive into any Internet connected Windows PC and logging in to the userís online storage account.

"NovaStorís Lost&Found addresses the Achilles Heel of USB flash drives" said Mike Andrews, Managing Director and EVP of Worldwide Sales of NovaStor. "With so many flash drives being lost or stolen every day, the notion of being able to "find" the data protected online for instant recovery is an idea whose time has come. Additionally, NovaStor Lost&Found presents several business advantages for USB flash drive manufacturers and with its instant availability, this solution allows them to reach the market a step ahead of their competition".

NovaStor Lost&Found also solves another problem - product differentiation. For the most part, USB flash drives offer similar capacity, features, and price points of their competition. When bundled with a drive, NovaStor Lost&Found offers a solid differentiator. Competition in this space is fierce and with the recent announcement from SanDisk, Lost&Found enables all manufacturers to enter the market immediately with their own competitive solution.

"Amazon Web Services is pleased to see an innovative solution like NovaStor Lost&Found integrated with Amazon S3 to provide cost effective, web-scale storage for their customers," said Steve Rabuchin, Amazon Web Services Director of Developer Relations.

Availability

NovaStor Lost&Found will begin licensing in January 2008. NovaStor representatives will be on hand at Storage Visions and CES to discuss licensing opportunities and all inquiries are welcome. You can reach us per mail at info@novastor.de.

NovaStor (www.novastor.com) is a leading, international provider of software solutions for data availability and protection. NovaStor provides software and services for the backup, restore and retention of business-critical data which together cover a wide application area -ranging from home, mobile users, SMB users, all the way through Enterprise users, globally. NovaStor's cost-effective solutions are platform and hardware independent and ensure that optimal technological and economical use is gained from the customer's existing and future IT environment. NovaStor´s US Headquarters and software development center are located in Simi Valley, California. Global Headquarters are located in Rotkreuz Switzerland with European operations being run out of Hamburg Germany. NovaStor is represented in numerous other countries through partnerships.

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