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Online Backup Leader Mozy Switches to StrongMail

Cliff Boodoosingh on March 01, 2010
 

Mozy Switches to StrongMail to Improve Email Performance, Security and Costs

REDWOOD CITY, CA--(Marketwire - March 1, 2010) -   StrongMail Systems, Inc., a leading provider of online marketing solutions for email and social media, today announced that Mozy, the industry-leading online backup service from EMC, is centralizing all marketing and transactional email onto StrongMail Message Studio.

Serving more than 40,000 businesses and one million users, Mozy has established itself as the industry's most trusted online backup solution. Mozy has earned its reputation by providing a secure and affordable online backup service that allows businesses and consumers to protect valuable data from loss that can occur from theft, disasters or technical failures. Email plays a critical role in serving Mozy's customers with regular service notifications, as well as promotional messages designed to introduce new products and expand its customer base.

Mozy originally relied on a top-tier email service provider (ESP) for its promotional messages and a custom in-house solution for its transactional messages. However, the high cost of working with an ESP and the lack of visibility into the deliverability and performance of its transactional email led Mozy to start researching alternate solutions. After evaluating several vendors, Mozy selected StrongMail for its ability to centralize its marketing and transactional email on one platform and integrate directly with its data while also lowering its costs and streamlining operations.

"StrongMail will enable us to better serve our customers with the reliable delivery of critical service messages, as well as increase our bottom line with more relevant promotional communications," said Dave Robinson, vice president of marketing at Mozy. "By centralizing our marketing and transactional email streams on StrongMail, we will be able to significantly streamline our operations and lower our costs."

"By centralizing all customer email on StrongMail, Mozy can now better serve its customers with reliable and highly relevant communications -- all while keeping its data more secure and lowering costs," said Kristin Hersant, director of corporate marketing at StrongMail Systems. "Mozy clearly understands the value in leveraging customer profile and behavioral data to send messages that drive customer satisfaction and revenue, and StrongMail will simplify that process with its user-friendly interface and direct connections to relevant applications and systems."

About Mozy
Mozy is the world's most trusted online backup service for consumers and small businesses with more than one million customers, 50,000 business users and 25 petabytes of information stored at its multiple data centers around the globe. Mozy was the first online backup service to offer a fully featured free online backup service. Mozy was acquired by EMC Corporation in 2007 and now operates as part of Decho Corporation. More information can be found at www.mozy.com.

About StrongMail Systems, Inc.
StrongMail's online marketing solutions for email and social media enable businesses to reach, engage and influence their target audience using the most powerful channels available to marketers today. StrongMail gives email marketers the control and support they need to improve campaign performance, boost deliverability and lower costs, while also leveraging the power of social media to extend the reach of their campaigns and brand to new audiences. Combining an easy-to-use email marketing application, high-performance delivery system, viral-marketing tool, social media integration, and a wide range of deliverability, strategic and supporting services, StrongMail makes it possible for companies with all levels of resources and expertise to take advantage of its proven solutions. Headquartered in Redwood City, CA, StrongMail's clients include global leaders across virtually every industry. To learn more about StrongMail, please visit www.strongmail.com or follow us online at www.twitter.com/StrongMail or www.facebook.com/StrongMail.

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