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Online Backup Firm, Spare Backup Launches New 'App' Store

Cliff Boodoosingh on March 17, 2010
 
PALM DESERT, Calif., March 17 /PRNewswire-FirstCall/ -- Spare Backup, Inc. (OTC Bulletin Board: SPBU), a leading provider of automated, online backup, storage applications, and  consumer cloud services for home users and small businesses, today announced the launch of a new 'App' store to complement its existing cloud content delivery offering used by major consumer electronics retailers across the globe.

Now available to individual consumers through its retail partnerships, the Spare Backup 'App' store will provide access to the latest games, e-books, content, and applications for users of most popular brands of phones, PCs and mobile devices. The 'App' store can support mobile platforms, such as Java, Windows, Android, PC, and Smartphone. With global sales of mobile apps predicted to reach 21.6 billion sold or $29.5 billion by 2013 (according to Gartner Research), Spare Backup is enabling consumers a user-friendly, "one stop shopping" experience for the purchasing, storage, and backup of their mobile content.

"Right now, the market for accessing content from anywhere is exploding. Through strategic partnerships with retailers and content suppliers, our app store offers consumers a convenient alternative destination that matches today's mobile lifestyle. All-levels of IT users can not only access games, applications, and other content, but securely store and backup this content on any mobile device or PC," said Cery Perle, CEO of Spare Backup, Inc.

To help support the growth of the 'App' store offering, Rob Stevenson will join Spare Backup in a consultative capacity in the role of 'app category captain'. Stevenson will help broker internationally important relationships with key content suppliers during a period of anticipated growth for Spare Backup. A recognized expert in social computing, Stevenson currently serves as the U.K. office director of Digital Chocolate, a leading publisher of original, high-quality social and wireless games headquartered in San Mateo, Calif. Previously, Stevenson served as head of strategic sales and licensing for Northern Europe at Ubisoft Entertainment.

Rob Stevenson commented, "I am very excited to support the team at Spare Backup.  The company's compelling new service-led proposition for an App and lifestyle portal is undeniably the way forward. I welcome the opportunity to help Spare Backup partner with third party companies that are interested in what we have planned and am looking forward to continuing the growth of an already impressive offering."

Perle continued, "The addition of Rob Stevenson comes at a major time of growth for Spare Backup and his international experience and deep gaming industry expertise will be invaluable to our 'App' store success. I welcome him to the team."

Currently, there are more than 50,000 applications available through the Spare Backup 'App' store. The store is part of several consumer cloud content delivery offerings distributed through Spare Backup retail partnerships on a case by case basis, including through a partnership with Carphone Warehouse. 

About Spare Backup

Spare Backup, Inc. specializes in helping consumers, small office/home office users and small to mid-sized businesses protect their computer data quickly, automatically and cost-effectively.  The company's flagship Spare Backup product is the first totally automated online backup service that intelligently selects, secures and stores files without any user intervention, automatically backing up documents, email, music, photos and other PC files on a continuous basis or according to the schedule of the user's choice.

The company recently has launched a suite of services in consumer cloud computing. Spare backup Inc., is headquartered in Palm Desert, California, USA. For additional information, visit http://www.sparebackup.com. For investor relations, please contact our investor relations department at 760-779-0251 Ext. 224 or ir@sparebackup.com.

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