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Intuitive Attix5 Tops UK Poll for Online Backup & Recovery

Cliff Boodoosingh on March 16, 2010
 
March 16- 2010- (M2 PressWIRE Via Acquire Media NewsEdge) Attix5 - developers of specialist Online Backup & Recovery (OLB) software - have been listed most popular OLB brand by OnlineBackupdirectory.com for the month of March. The authoritative UK-based website says of Attix5, " redefines the manner in which companies manage their data and systems in a distributed, networked environment".

To talk to Attix5 MD Mike Law is a welcome change in the business of corporate management-speak and bluster. A self-confessed surfing addict, if he isn't troubleshooting in the EU or South Africa - either personally or remotely via satellite - he'll be adrenaline-loading in the Indian Ocean off his native Durban. This has little apparent relevance to the business of data backup until you get first-hand his down-to-earth, no-nonsense approach to his day job.

"You've got to face it, to the vast majority of people the business of data backup is deadly boring," he says. "It's hard to make a big deal of it unless you're talking to people that understand and embrace it - and by that I mean network or IT managers and anybody who's ever experienced the gut-wrenching feeling of losing business information.

"In our experience people would rather just forget about it - even people who are fully aware of what losing data would cost them in terms of time and money. Well that's fine by all means do forget it, but only after setting up automated and reporting systems; not before." Attix 5 Professional rapidly became the OLB weapon of choice of most IT writers in South Africa. This came about in 2005 as the result of a conversation between one of the aforementioned cynical hacks and an Attix5 technician. Look, said the tecchie, if you don't believe me you can install it on your own PC. Very shortly afterwards, the journalist told a colleague, the bush telegraph did its thing and suddenly the whole IT media community were on board.

Data has never been more of an asset - or a liability if not secured - than nowadays. Massive portability has mobilized a lot of the clerical and professional workforce, but the downside is undoubtedly a failure of many to ensure that in the event of accidental damage or laptop theft at least business information is safe.

"We're delighted to have won this accolade," says Attix5's UK sales manager Luv Duggal. "It is true Online Backup is boring to many, but losing all your data is a real bore too. I think as this realization dawns on an increasing number of people who depend on their data for a living, the need for usable solutions will continue to grow".

For details of the award visit http://www.onlinebackupdir.co.uk/awards/ .

About Attix5 Attix5 is a leading provider of online data backup and recovery solutions through its Backup Professional software. Its technology provides fail-safe protection against loss of critical business information. Backup Professional is a fully automated solution which can backup data wherever it resides - on servers, desktops, laptops or mobile computing devices - via any network connection (LAN, WAN, Internet or wireless). Users and can quickly and easily recover data anywhere, and at anytime.

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