Articles & Guides

Fabrik Launches Online Backup Service

Cliff Boodoosingh, Executive Editor on October 15, 2007
 
No. 3 External Storage Provider Unleashes Fabrik Ultimate Backup, a Simple,Affordable and Secure Way to Protect Important Personal or Professional Content Online; Combined with new Pro Drive Family, Company Leads Next Big Evolution in Consumer Backup

SAN MATEO, Calif. and SANTA ANA, Calif., Oct. 15 /PRNewswire/ -- Close your eyes, take a deep breath and imagine that all of your irreplaceable photos, home movies, address books, music collections and documents are suddenly gone. Maybe it was a spilled drink, a curious toddler, a theft or a natural disaster, but whatever the cause, the media stored on your local computer, external hard drive or other storage device is gone forever.

Protecting consumers and SoHo users from this potential devastation, Fabrik Inc (http://www.fabrik.com/), a leading provider of innovative storage,memory and next-generation Web services, today launched Fabrik Ultimate Backup(TM)(http://www.fabrikultimatebackup.com/), a simple, affordable and secure way to protect your most coveted content both offsite and online.

For less than five dollars per month, Fabrik Ultimate Backup gives you unlimited capacity to securely store important files and media collections remotely and automatically. To keep your content private and confidential, all files are encrypted with 128-bit SSL encryption while in transit, with an option for a private encryption key, to the company's remote 448-bit Blowfish encrypted servers, to help ensure that content is safe and secure.

After a simple installation process, Fabrik Ultimate Backup does its job without any user intervention, and defaults to automatic (continuous) backup for the simplest method, or you can schedule daily or weekly backups at a time that's most convenient for you. All backups are unobtrusive; performing block-level incremental backups, so only the smallest amount of content that has been changed or modified in your files -- we're talking 0s and 1s -- are backed up to ensure access to the latest versions. As true online backup, Fabrik Ultimate Backup allows you to restore older versions of your files by saving 30 days of prior backups on our secure servers.

Even if you forget to close a file, it's not a problem. Fabrik Ultimate Backup captures all open and locked files, including Microsoft Outlook files. In addition, it's always working even when you're not, so you get constant, near real-time backup that won't slow down your system. You can easily restore content from any computer using Fabrik's easy-to-use Web interface, including specific files or folders, or your entire backup set. It's your choice. Fabrik Ultimate Backup is available today at http://www.fabrikultimatebackup.com/. Sign up for a free 2GB account, or select unlimited capacity for only $4.95 per month to protect all your important content.

In addition to Fabrik Ultimate Backup, Fabrik announced today a new family of SimpleTech Pro Drives(TM) for digital media enthusiasts, prosumers and business users. Each Pro Drive - the Simple Drive(TM), Pro Drive and Duo Pro Drive(TM) -- ships with unbeatable local backup and Fabrik Ultimate Backup for the same two-level protection the pros use. Each Pro Drive comes with a free 2GB account and the ability to upgrade anytime through the drive's user-friendly interface. To see the latest news on the Pro Drive family, please visit http://www.fabrik.com/.

"Online backup should be the cornerstone of any consumer's content and media protection strategy," said Mike Cordano, CEO and co-founder of Fabrik. "Since pushbutton external storage devices were first introduced in 2002, there's been broader consumer awareness about the importance of backup, but no revolutionary change since then. With the addition of Fabrik Ultimate Backup, either as a standalone service, or by combining it our new Pro Drives, people will be able to recover their data from any catastrophic failure in the home or office. There's no better combination available on the market today."

"Online backup is quickly coming of age, especially in the Web 2.0 world as users are comfortable storing content online. In addition, people are now realizing that their digital lives are stored on their computers, and it can be lost forever, especially if an unfortunate accident happens to their physical storage device," said Tim Bajarin, president of Creative Strategies analyst group. "What makes Fabrik's offering so unique is its ability to not only offer a standalone online backup service, but to integrate it with its new external hard drive family as a bundled solution. This gives the company added brand exposure and revenue opportunities. It's an interesting strategy, and one that I'll watch closely."

The Pro Drive family and Fabrik Ultimate Backup press kit, including product images, can be found at
http://www.myfabrik.com/presskit/public/media/.

About Fabrik, Inc.
Fabrik's mission is to simplify a user's digital experience whether at home, on the Web or on the road by delivering a blend of online services, software and devices that help consumers store, access, manage, protect and share their growing collections of digital content. The company's online service, http://www.myfabrik.com/, is marketed directly to consumers and through partnerships with global market leaders. Fabrik's line of SimpleTech-branded products include external, portable and network storage solutions as well as full line of memory upgrades for desktops, laptops, servers, printers. For more information, please visit http://www.fabrik.com/. Fabrik Inc., founded in 2005, is a privately owned company with offices in San Mateo and Santa Ana, California.

Contact
Erin Hartin
Fabrik/SimpleTech
Corporate Communications
ehartin@fabrikinc.com
303-284-7790 direct

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