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- Your Guide to Online Backup Services Find helpful advice in selecting the best online backup provider.
- What is Online Backup? ...plus more frequently asked questions on Online Backup.
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- Bulldog Backup Offers 5 -Yr Fixed Rate on Online Backup Costs Posted on February 1, 2012
Company Spotlight Mozy
Today, with over 200,000 consumers and over 4,500 businesses using their solution, Mozy’s raised the bar and made online backup easier and more affordable. Devin Knighton, Mozy’s Manager of PR, says they did it all with very little advertising or media coverage. Instead, word caught on in a viral way, thanks to a network of bloggers who believed Mozy was addressing a very important need, at last.
“I think we removed any excuses there might have been in the past for not backing up,” Knighton said. “Whether it was because people couldn’t remember how to do it every month, or because of how expensive it was, or how safe… we made online backup so easy, and simple and automatic…”
Before Mozy’s public beta release of its free, 2 GB solution in 2006, Knighton says online backup was expensive and complex for average users. There were various online storage solutions out there, but they required manual drop and click processes. Mozy on the other hand delivered a solution easy to set up, which worked in the background, backing up everything new or changed automatically, or through a scheduled time of a user’s choosing – a defining moment in data protection.
In December of 2006, Mozy released MozyPro for businesses, which reeled in more than 2,500 remote backup business customers in just 90 days. In April 2007, GE chose MozyPro to provide remote backup services to their employees worldwide, which more than anything validated Mozy’s ability to “meet the needs of businesses, whether a two man law frim, a dry cleaner, all the way up to a huge enterprise like GE,” Knighton said.
GE chose Mozy for many reasons, but mainly because of their administrative console and encryption options. Within any business structure, Mozy’s admin console acts as a multi-faceted system, which allows the management of backups across numerous computers or business departments. Another appealing aspect for businesses is the 128-bit SSL encryption that secures data during transport, and the 448-bit Blowfish encryption used for data on their servers. Knighton says their private encryption keys cultivate a high level of trust among their business clients, allowing them to rest assured data remains safe.
But one of the most distinguishing reasons behind why both businesses and consumer clients go with Mozy comes down to price. Compared to their closest online backup competitors, Mozy’s solution is between five to ten times less expensive, Knighton said. At $4.95/month for unlimited online backup storage, or $0.50/GB per month for MozyPro, they maintain a definite edge over the competition.
Knighton says they’re able to offer their products for less, while still producing healthy profit margins, thanks to a little in-house innovation and outside-the-box thinking. “The secret sauce is really the back ended software that we use to store the massive amounts of data…” he said. “The software was built in house by our own team of engineers and it’s applying new algorithms to large scale storage that is changing the whole economics of online backup.” While Mozy takes an entirely different approach at the back end, Knighton says many online backup competitors are most likely utilizing more common storage strategies, which keep their price points high.
Mozy also wants to differentiate themselves in the way they market to customers. Although their customers are divided at 81%-consumer and 19%-business, they will target each side in an equal way. Knighton says that while most online backup firms choose to target one side exclusively, or one more than the other, Mozy thinks their solution can scale across both markets, and that a certain synergy between both will take place. “By serving both parts (business and consumer), we’re going to see a synergy start to happen, where some personal users will recommend it for their business and then someone at an enterprise level will see GE using it then they’ll try it out…” Knighton said.
As for the market itself, Mozy expects 2007 to be the year when consumers and small businesses really take notice. Knighton says big players as well, such as EMC, Symantec, Norton and others, get set to announce online backup services soon, which truly reflects online backup’s surge.
The next evolving step forward for the industry, Knighton says, will be speed. Currently, local backup solutions are considered faster, especially compared to the very first online backup process users face. Knighton says Mozy has some exciting plans on enhancing the speed and efficiency of online backup, which may develop soon.
Mozy will also soon announce their next big service, archiving. The service will diversify their portfolio, and is a big part of what Mozy wants to do in the realm of data protection.
And as the only company featuring an unlimited online backup solution for Mac users, Mozy will announce this summer another first: online backup exclusively for Mac business users.
In April 2007 Mozy released public beta of the first unlimited online backup service for Mac users worldwide, which has been greatly received Knighton said.
“I think we removed any excuses there might have been in the past for not backing up,” Knighton said. “Whether it was because people couldn’t remember how to do it every month, or because of how expensive it was, or how safe… we made online backup so easy, and simple and automatic…”
Before Mozy’s public beta release of its free, 2 GB solution in 2006, Knighton says online backup was expensive and complex for average users. There were various online storage solutions out there, but they required manual drop and click processes. Mozy on the other hand delivered a solution easy to set up, which worked in the background, backing up everything new or changed automatically, or through a scheduled time of a user’s choosing – a defining moment in data protection.
In December of 2006, Mozy released MozyPro for businesses, which reeled in more than 2,500 remote backup business customers in just 90 days. In April 2007, GE chose MozyPro to provide remote backup services to their employees worldwide, which more than anything validated Mozy’s ability to “meet the needs of businesses, whether a two man law frim, a dry cleaner, all the way up to a huge enterprise like GE,” Knighton said.
GE chose Mozy for many reasons, but mainly because of their administrative console and encryption options. Within any business structure, Mozy’s admin console acts as a multi-faceted system, which allows the management of backups across numerous computers or business departments. Another appealing aspect for businesses is the 128-bit SSL encryption that secures data during transport, and the 448-bit Blowfish encryption used for data on their servers. Knighton says their private encryption keys cultivate a high level of trust among their business clients, allowing them to rest assured data remains safe.
But one of the most distinguishing reasons behind why both businesses and consumer clients go with Mozy comes down to price. Compared to their closest online backup competitors, Mozy’s solution is between five to ten times less expensive, Knighton said. At $4.95/month for unlimited online backup storage, or $0.50/GB per month for MozyPro, they maintain a definite edge over the competition.
Knighton says they’re able to offer their products for less, while still producing healthy profit margins, thanks to a little in-house innovation and outside-the-box thinking. “The secret sauce is really the back ended software that we use to store the massive amounts of data…” he said. “The software was built in house by our own team of engineers and it’s applying new algorithms to large scale storage that is changing the whole economics of online backup.” While Mozy takes an entirely different approach at the back end, Knighton says many online backup competitors are most likely utilizing more common storage strategies, which keep their price points high.
Mozy also wants to differentiate themselves in the way they market to customers. Although their customers are divided at 81%-consumer and 19%-business, they will target each side in an equal way. Knighton says that while most online backup firms choose to target one side exclusively, or one more than the other, Mozy thinks their solution can scale across both markets, and that a certain synergy between both will take place. “By serving both parts (business and consumer), we’re going to see a synergy start to happen, where some personal users will recommend it for their business and then someone at an enterprise level will see GE using it then they’ll try it out…” Knighton said.
As for the market itself, Mozy expects 2007 to be the year when consumers and small businesses really take notice. Knighton says big players as well, such as EMC, Symantec, Norton and others, get set to announce online backup services soon, which truly reflects online backup’s surge.
The next evolving step forward for the industry, Knighton says, will be speed. Currently, local backup solutions are considered faster, especially compared to the very first online backup process users face. Knighton says Mozy has some exciting plans on enhancing the speed and efficiency of online backup, which may develop soon.
Mozy will also soon announce their next big service, archiving. The service will diversify their portfolio, and is a big part of what Mozy wants to do in the realm of data protection.
And as the only company featuring an unlimited online backup solution for Mac users, Mozy will announce this summer another first: online backup exclusively for Mac business users.
In April 2007 Mozy released public beta of the first unlimited online backup service for Mac users worldwide, which has been greatly received Knighton said.
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